AI Visibility Audit
How Violet shows up in AI answers compared to competitors, which buyer prompts you win or miss, and the domains and URLs AI engines cite most.
Data: June 30, 2026
Brand visibility vs competitors
Share of AI chats that mention each brand. Violet sits at 7.4% — roughly a tenth of the category leaders.
| Brand | Visibility |
|---|---|
| Checkout.com | 71.6% |
| Stripe | 71% |
| Shopify | 67.6% |
| Adyen | 46% |
| PayPal | 28.4% |
| MANGOPAY | 16.9% |
| Mirakl | 8.8% |
| Violet ★ | 7.4% |
| Rye | 6.8% |
| Rutter | 4.1% |
| Crossmint | 1.4% |
| Bolt | 1.4% |
Visibility = % of AI chats that mention the brand · ★ = Violet
Prompts selected
| Prompt (ICP framing) | Visibility |
|---|---|
| Product leader at a shopping marketplace: best embedded checkout solutions for connecting many third-party merchants? | 37.5% |
| Best ways to process a single order with carts split across several merchants on different ecommerce platforms? | 28.6% |
| Best ways to add a unified checkout across merchants on different ecommerce platforms? | 28.6% |
| Product leader at a marketplace: best APIs for managing post-purchase order updates, returns, and refunds across multiple merchants? | 25% |
| Product leader at a B2B commerce platform: best B2B checkout solutions for companies selling across multiple merchant catalogs? | 12.5% |
| Head of product at a multi-merchant marketplace: best ways to add a unified checkout across merchants on different ecommerce platforms? | 12.5% |
| Engineering lead at a marketplace: best ways to normalize product catalog data from merchants on different ecommerce platforms into one schema? | 0% |
| Engineering lead at a commerce platform: best headless checkout options for building a custom buying experience across merchants? | 0% |
| Best checkout APIs for completing purchases inside an AI shopping agent or agentic commerce experience? | 0% |
| Best tools for normalizing product catalog data from merchants on different ecommerce platforms into one schema? | 0% |
Top domains cited by AI engines
These are the domains AI engines are pulling from when answering your category's prompts. Earning placements and mentions here is the fastest way to lift visibility.
| Domain | Citations | Retrievals | Brands mentioned in same chats |
|---|---|---|---|
| stripe.com | 38 | 45 | Stripe, Checkout.com, Shopify, PayPal, Adyen |
| youtube.com | 25 | 27 | Checkout.com, Shopify, Stripe, PayPal, Adyen, Bolt |
| connectpay.com | 27 | 26 | Stripe, Checkout.com, Adyen, Shopify, PayPal, MANGOPAY |
| ryftpay.com | 22 | 25 | Stripe, Checkout.com, MANGOPAY, Adyen, PayPal, Shopify |
| cs-cart.com | 22 | 23 | Stripe, Checkout.com, PayPal, Adyen, MANGOPAY, Shopify, Mirakl |
| spreecommerce.org | 18 | 22 | Stripe, Checkout.com, Adyen, PayPal, Shopify, Mirakl, Bolt |
| thetraide.com | 25 | 21 | Stripe, Checkout.com, Shopify, PayPal, Mirakl, Bolt |
| api2cart.com | 15 | 20 | Stripe, Checkout.com, Shopify, PayPal |
| violet.io★ | 20 | 18 | Checkout.com, Violet, Shopify, Stripe |
| bigcommerce.com | 9 | 18 | Checkout.com, Stripe, Adyen, PayPal, Shopify |
Top URLs cited by AI engines
The individual pages AI engines reach for most. Use this as your target list for guest posts, comparison placements, and collaborations.
| URL | Title | Cit. | Retr. | Brands |
|---|---|---|---|---|
| stripe.com/resources/more/multivendor-marketplace-payments | How Multivendor Marketplace Payment Gateways Work | Stripe | 9 | 6 | — |
| stripe.com/connect | Stripe Connect (marketplaces/platforms) | 3 | 3 | Stripe, Shopify |
| docs.stripe.com/agentic-commerce/acp | Agentic Commerce Protocol | Stripe Docs | 1 | 2 | Stripe, Checkout.com |
| docs.stripe.com/agentic-commerce/protocol | Universal Commerce Protocol | Stripe Docs | 3 | 2 | Stripe, Checkout.com |
| stripe.com/connect/features | Stripe Connect features | 0 | 2 | Stripe, Checkout.com |
| youtube.com/watch?v=rsrIp0xr9tc | Top 20 Multi-Vendor Marketplace Platforms | 2 | 3 | Checkout.com, Shopify |
| youtube.com/watch?v=52SMryQRH-U | 7 Best Payment Processing Software in 2026 | 2 | 2 | Stripe, Checkout.com, Bolt, PayPal, Shopify |
| youtube.com/watch?v=hWhhCdmw8l4 | Stax Alternatives: 4 Cheaper Payment Processors | 2 | 2 | Stripe, PayPal |
| youtube.com/shorts/c1gNd4LFz0I | The 5 API endpoints that make your store AI agent-ready | 1 | 1 | Stripe, Checkout.com |
| youtube.com/watch?v=6fXNWBFPfRM | Build a Multi-Vendor Marketplace with Stripe Connect | 0 | 1 | Stripe |
| connectpay.com/blog/marketplace-payment-solutions | 10 Best Marketplace Payment Solutions for 2026 | 9 | 9 | MANGOPAY, Stripe, Checkout.com, Adyen, PayPal |
| connectpay.com/blog/currency-exchange-for-e-commerce-businesses-best-practices-and-pitfalls-to-avoid | Multi-Currency Ecommerce in 2026 | 5 | 3 | Checkout.com, Shopify |
| connectpay.com/blog/payment-solutions-for-platforms | 9 Best Payment Solutions for Platforms (2026) | 3 | 3 | MANGOPAY, Stripe, Checkout.com, Adyen, PayPal |
| connectpay.com/blog/best-ecommerce-payment-processing | 9 Best Ecommerce Payment Processing Companies in 2026 | 2 | 2 | Stripe, Checkout.com, Adyen, Shopify, PayPal |
| connectpay.com/blog/embedded-finance-for-retail-business | Embedded Finance for Retail (2026) | 2 | 2 | Stripe, Checkout.com, Adyen |
Where to invest next
Provider websites and third-party B2B listicles dominate Violet's citation landscape; social/UGC is minor (YouTube only). Priority order:
- 1
Build deep onsite content — a unified/multi-merchant checkout pillar, per-capability product pages (nested carts, payouts, catalog sync, order lifecycle), and agentic-commerce docs to counter Stripe's ACP. Violet's own page is cited at a high rate when found; there simply isn't enough of it.
- 2
Earn placement in the "best marketplace payment / checkout platform" listicles (ConnectPay, TheTraide, api2cart, CS-Cart) where Violet is currently absent — these are the exact sources models pull for the prompts where Violet scores 0%.
- 3
Add a light YouTube layer of product demos and build-with-Violet tutorials. Skip Reddit/LinkedIn for now — neither surfaced for this ICP.
Net: this directly targets the prompt clusters — agentic commerce, catalog, headless, orchestration — where Violet scores 0% despite them being core to its product.
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